Current status and needs of the industry
Due to the different production and development times and models of traditional enterprise products, usually at the current time node, only a single product is used in a specific environment platform to develop a set of marketing products. This approach has problems such as the company's marketing product data is scattered, the production level is inconsistent, the display form is single, the product forms an island, the model series is incomplete, the data version is diverse, it is difficult to update, the serviceable personnel is limited, and the use is limited by time and space. And through VR virtual reality technology, network cloud technology, data security encryption technology. It is possible to display all the product series of the enterprise on one platform. A set of data is compatible with the use needs of multiple different hardware platforms, which can meet the needs of multiple departments of enterprise R&D, sales and marketing. At the same time, the marketing of the product can be carried out at any time and anywhere.
Solution
Based on market demand and years of industry accumulation, Hysim launched the "3DVR Smart Marketing Cloud Platform" solution based on 3D virtual reality core technology. The system architecture diagram of the platform is as follows:
1. Hardware base layer: It is mainly composed of data storage servers, and the network environment can be deployed on the company's local area network and public Internet.
2. Software data support layer: It consists of various marketing data and system interaction function modules of the product. Product data includes three-dimensional data, graphic data, audio and video data, etc.; system functions include user login module, product series display module, product album display module, three-dimensional real-time VR display module, first-person perspective roaming module, third-person roaming module, viewpoint switching module, automatic path roaming module, mechanism movement display module, principle demonstration module, modeling selection module, color selection module, material selection module, weather system, environment module, review module, voice explanation module, real-time material warehouse module, etc.
3. Back-office management: Manage the entire platform. Including account management module, product model management module, product data management module, end user access management module, data query module, data statistics module, blacklist security management module, etc.
4. Front-end application layer: Each product on the platform supports viewing in different hardware environments, just install the corresponding app on the matched hardware device. Supports Windows PC stand-alone app, helmet VR app, stereo projection large screen app, iOS tablet app
Role and value of the system
Based on Hysim's "3DVR Smart Marketing Cloud Platform", enterprises can use the means of the scientific and technological era to promote product marketing, with user experience and participation as the core elements of product display.
1. The traditional decentralized marketing products are displayed on a unified platform and standardized production, and the platform is used as a data export for product marketing to ensure the consistency, authority and accuracy of data used by all types of personnel in the enterprise; the problem of traditional forms of data silos, updates and data confusion is ended.
2. Conduct a three-dimensional visual representation of the product based on VR virtual reality, and combine a variety of traditional information (such as pictures, text, audio and video, and picture albums) as supplementary marketing display means, so that enterprises can comprehensively and comprehensively display the quality and advantages of the product, and the product data is rich and comprehensive, avoiding the data singularity of the traditional form. And it breaks the language restrictions, makes it easier and faster for the target group to understand the product, and improves the effectiveness of marketing campaigns.
3. Rich and diverse marketing interaction functions, providing a guarantee for the display of different types of data of products. That is, the three-dimensional data of the product can be independently first-person virtual experience, modeling color selection, working principle display, explosive decomposition, automatic voice interpretation, etc.; it can also simulate the working environment of the product, and embedded display of traditional graphic and text videos. Functions are simple to operate and can be used by people from different departments in the enterprise.
4. Cross-platform compatibility attributes, which can be used by multiple departments by only producing product marketing data once. The situation where different departments produce different forms of marketing data and different hardware platforms repeatedly produce multiple sets of data has ended. It can save a lot of marketing costs for the enterprise.
5. Network cloud architecture design, so that users are not limited by time and space. Bring a terminal device, without the need for data preparation in advance, you can carry out the marketing and publicity work of the entire product line of the enterprise at any time and anywhere, and greatly improve the efficiency of marketing.
6. The basic data is encrypted so that the company's product data is safe from theft. The account and blacklist mechanism allows enterprises to flexibly manage the permissions of a single person, that is, to suspend his use, only for certain products, or to automatically destroy the data on his device. End traditional concerns about unmanageable product safety.
"3DVR Smart Marketing Cloud Platform" is a product independently developed by Hysim Company in accordance with the actual needs of enterprises on the marketing side. It solves the limitations of time, space, language and platform compatibility in product sales, avoids the shortcomings of traditional media publicity, subverts the traditional enterprise product display publicity mode through digital content, and creates a high-quality, low-cost, and effective modern technology marketing method. Help enterprises achieve convenient communication with customers and establish advanced marketing advantages for enterprises.
The practical application proves that the product solves the product marketing display needs of the enterprise in the new era situation, and can bring considerable economic and brand effects to the enterprise.